Tuesday, November 30, 2010

Box Office reports…


Deepika Padukone-Imran Khan’s rom-com Break Ke Baad failed to live up to the box office expectations. However, the film produced by Kunal Kohli in association with Reliance Big Pictures and directed by debutant director Danish Aslam, seems to be on safe grounds mainly thanks to its correct economics.
The movie did not have a very great start and couldn’t pick up over the weekend too. It has collected Rs 10.50 crore approx from its first weekend.
The film did business of Rs 3 crore approx on Friday and collected Rs 3.75 crore approx on Saturday. The Sunday collections couldn’t get better and was the same as Saturday with approx Rs 3.75 crore. Further, the movie dropped badly on Monday with business of Rs 1.50 crore approx. The movie can manage around Rs 5-5.25 crore approx over the weekdays, and its collection may go up to Rs 16 crore approx for the first week.
Though the theatrical performance of Break Ke Baad is not good, the film should manage to earn the revenue of Rs 33 crore against investment of 25 crore which is 32% return and proportionately better than the hit theatrical performers like My Name Is Khan, Housefull and Once Upon A Time In Mumbai, reveals trade reports. Break Ke Baad is sold for Rs 13 crore for its satellite rights while music and home video rights added another Rs 5 crore, making it Rs 18 crore for the non-theatrical rights.
The other releases of the week Allah Ke Banday and A Beautiful Wife aka Spanish Beauty received very poor response from the audience.

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